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Reveille Advisors offers a full range of Local SEO consulting services and training opportunities for your in-house team or business. Why do we focus on Local SEO? Candidly, we like to support and champion small-to-medium-sized businesses that are competing against corporate monoliths in their respective spaces. Does that mean we don’t work with corporate clients? No, we do, and we serve some currently, but they tend to be regional brands vs national. Simply put, we’re more at home (and can offer you the most value) when it comes to market locations vs e-commerce or national brands without local footprints.
Google Business Profiles (GBP), formerly known as Google My Business listings, are the local business listings that appear in search results on Google. We’ll be really candid, at Reveille Advisors, we focus on Google and Google alone. Will we help you optimize your Apple Maps and Bing listings for complete optimization? Yes, we will. However, since Google monopolizes the search market with nearly 87% of the market share, you should be focusing your attention on GBP – and we will too!
While Google Business Profiles can often be the first location prospective customers learn about you online, Google’s Search results are also highly necessary to acquire new business. Alternatively, GBP listings introduce prospective customers to your brand and Search is where they explore your offerings and reputation in more detail. To achieve organic Search rankings, you’ll need to send a variety of signals to Google, some of which we can influence and impact.
To begin, we’ll perform a comprehensive audit to identify where you’re currently listed online and then begin a full press of building all the relevant and indexable options suitable for your business. We place an emphasis on relevance and indexability because that’s what matters! Similar to other vendors, we could make hundreds of “listings, links, and reputation profiles” for your business all across the internet, but the reality is that a large portion of those items being sold will never index with Google. Essentially, you’d be paying us to make pretty, but ultimately, useless profiles that no one will see. We’re all about efficiency and effectiveness at Reveille Advisors, so we trimmed the fat and will give you only what’s necessary.
Backlinks to your website and link building as an SEO tactic have always been important for success and they remain important today. A great comparison to highlight the importance of link building and links is to consider billboards along a highway. Those billboards announce to passing motorists what’s in the town ahead of them, where to find those amenities, and what people are saying about the businesses. Links are part of that ecosystem that announces signals to Google. There are a lot of link building strategies we can explore for you, but they’ll often include:
As with our other services, anything link-related will be relevant and indexable for your business. Likewise, we don’t recommend gray-area paid link placements, high-quality private blog networks (PBN), link resellers, or similar. While each of those options could work, at the end of the day, those approaches tend to not have a good shelf-life or serve as an evergreen option.
The beauty of the internet is that we can peer behind the curtain on so many elements of what a competitor is doing – you just need to know where to look and how. When we perform competitor research we’ll examine their existing SEO and online visibility, their reputation, their technologies, and their strategy. When we’re done examining your competitors, you’ll have a roadmap into their organization that you can then reverse-engineer, retool for further benefits, or pivot your existing strategy in light of these new discoveries.
Oftentimes, business owners and in-house marketers are so focused on what they can be doing to improve their visibility that they get tunnel vision with off-site tactics and social media. While those each have merit, some of the most impactful and immediate improvements you can perform are within your page structure and on-site SEO efforts.
When we take on a new client, we always begin the relationship with an on-site audit of your existing properties. The worst-case scenario is that you’ve done everything perfectly and our audit simply validates past efforts and provides reassurance. However, more often than not, our on-site audit will unearth small to large recommendations that should help your online visibility and rankings. As with anything we do related to SEO, we will follow the industry’s best practices without wading into spam techniques. We’ll also be able to share why we’re recommending what we are and provide you with the peace of mind to move forward.
We work well with existing in-house SEO teams, other contractors, and agencies, and don’t intend to hoard your business for ourselves. We place nice and solely want you to see more market share, visibility, and revenue.
We offer 30-minute consultations for you to share your challenges and we’ll determine what solutions are available. As always, discretion is provided and secure communication options are available. We’ll speak with you soon!